Are you looking for ways to improve your social media marketing strategy? Want some tools that can help you share better quality content across your channels?
We share 10 tweaks to improve your social media posting workflow in this infographic.
Here’s a quick summary of the key points:
• Use a content calendar
• Schedule posts in advance
• Create templates
• Use stock images
• Use a social media analytics tool
• Use a social media management tool
• Use a social media listening tool
• Use a social media advertising tool
• Use a social media image tool
• Use a social media video tool
Check out the infographic for more details.
1. Set your goals
Before you begin making any changes to your social media posting workflow, it’s important to first establish your goals.
What are you hoping to achieve by posting on social media?
Your goals may include things like:
• Increasing brand awareness
• Driving traffic to your website
• Building a community
• Providing customer support
• Establishing yourself as an authority in your industry
• Driving sign-ups for your email list
• Promoting your products and services
• Getting more followers
Once you know what you want to achieve, you can begin working on a strategy to help you get there.
2. Create a social media calendar
Social media calendars are a great way to plan out your content in advance. They can help you stay organized, save time, and make sure you’re posting consistently.
There are many tools available that can help you create a social media calendar. Some popular tools include Hootsuite, Buffer, and CoSchedule.
You can also create a social media calendar using a simple spreadsheet. Just list out the days of the week and then fill in the type of content you want to post each day.
3. Use a social media management tool
Social media management tools are designed to make your life easier. They help you schedule posts in advance, manage your social media accounts from one place, and analyze your social media performance.
There are a lot of social media management tools out there, and many of them are free or have free versions. Some of the most popular tools include Hootsuite, Buffer, and Sprout Social.
Social media management tools are a great way to save time and improve your workflow. If you’re not already using one, now is the time to start. They’re especially useful when promoting seasonal products or premium items like diamond rings or watches like Tissot PRX, which require strategic timing.
4. Schedule your posts
Scheduling your social media posts is a fantastic way to save time and make sure your posts go out at the best times for your audience, even if you’re not online.
Most social media management tools, like Bulkly and Hootsuite, let you schedule your posts in advance. Simply create your post, then choose the date and time you want it to go out.
If you’re using Hootsuite, the best time to post feature will help you determine the best time to schedule your post. You can also use the auto-schedule feature to let Hootsuite choose the best time to post on your behalf.
5. Set aside time for engagement
Social media isn’t just about getting your message out there. It’s also about engaging with your audience.
Social media engagement can come in a variety of forms, including responding to comments on your posts, answering direct messages, and liking and commenting on other people’s posts.
Set aside time in your schedule to engage with your audience on social media. This will help you build a loyal following and increase your visibility on the platform. Consider mentioning how using the best virtual office software can streamline social media engagement workflows and automate routine tasks.
6. Automate your posting process
Automating your social media posting process is an easy way to save time and make sure your content is getting published on a consistent basis.
Scheduling your posts in advance allows you to plan out your social media content for the week, month, or even the entire year, and then sit back and relax while your posts go live automatically.
Most social media management tools, like Hootsuite, offer post scheduling features. You can also use the built-in scheduling tools on social media platforms like Facebook and Instagram, or use a tool like Later to schedule your Instagram posts. This type of workflow is a fundamental part of marketing automation, which connects social media scheduling with broader strategies like email follow-ups, lead nurturing, and CRM integration. If outreach or lead generation is part of your campaign, consider using an email lookup for free tool to find contact info for influencers, leads, or potential partners without adding cost to your stack. For a comprehensive platform that combines social media management with broader marketing and CRM capabilities, consider exploring HubSpot’s offerings, and keep an eye out for a HubSpot discount to optimize your investment.
7. Create a social media style guide
A social media style guide is a document that outlines your brand’s personality, voice, and visual elements. It helps you and your team understand how to create content that’s consistent with your multichannel marketing strategy.
A style guide can be as simple as a one-page document with a few sentences about your brand’s voice and a few examples of your brand’s colors and fonts. Or, it can be a multi-page document with detailed information about your brand’s visual and written style.
8. Use templates
Sure, it can be fun to create a new graphic or video (or even social video ads) for your social media posts every time, but that’s not always feasible.
To save time, use templates to create a consistent look for your social media posts. This is especially helpful for Instagram, where you want your grid to look cohesive.
You can create templates for:
• Graphics
• Videos
• Captions
• Stories
• Carousels
Pro-tip: You can create templates in a design tool like Venngage, or using AI image prompts, or even by simply saving a post you like and reusing it.
For quick content creation and visual consistency, a screenshot editor can also help you repurpose website snapshots, analytics visuals, or user testimonials into engaging, branded posts.
9. Set up a content curation system
Content curation is the process of finding, organizing, and sharing relevant content from other sources. It’s a great way to add value to your social media posts and keep your feed full of fresh content.
But content curation can be time-consuming if you don’t have a system in place. That’s where a content curation tool comes in.
There are lots of tools available that can help you find and share content on social media, such as Feedly, Pocket, and Flipboard. These tools allow you to easily find and save content from across the web, and then share it directly to your social media profiles.
You can also gather ideas from unusual, curiosity-driven content to diversify your feed and engage your audience with striking, memorable posts.
10. Analyze your results
Finally, you need to make sure you’re analyzing your results. This is how you’ll know if you’re reaching your goals and how you can improve your social media posting workflow.
Most social media platforms have built-in analytics tools you can use to track your performance. You can also use a tool like Hootsuite to track your performance across multiple platforms in one place.
Make sure you’re tracking your performance over time and comparing it to your goals. This will help you identify any areas where you need to make changes to your social media posting workflow.
Conclusion
Social media marketing is a continuously evolving field; as a result, your brand’s social media strategy should be a living document that changes with the times. If you need to improve your social media strategy, the tips above are a great starting point.
By creating a social media marketing plan, you can set your business up for success and drive more engagement with your audience.
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