Are you leveraging your LinkedIn company page as best you can? You may have had one created as a placeholder by an intern five years ago. Perhaps you occasionally share company news through it.
If you’re nodding your head, you’re missing a huge opportunity to connect with your audience.
LinkedIn company pages are a way to offer value to your audience, especially in the B2B space. They’re also a way to give your brand a human face. Here are 12 ways to make your company page irresistible to your followers.
1. Use a recognizable picture of yourself.
Your Instagram profile picture should be an image of you, not your company logo. Why? People want to connect with other people, not a faceless business.
Using a picture of yourself helps to humanize your brand and makes it easier for people to connect with you. It also makes your profile look more professional.
Make sure your profile picture is a high-quality, close-up shot of your face. You want people to be able to see who you are, even in a small thumbnail image.
2. Fill out your profile completely.
This may seem like a no-brainer, but you’d be surprised how many social media profiles I come across that aren’t completed. It’s so important to make sure your profile is filled out completely. On Instagram, for example, you have the opportunity to fill out your website, location, and bio. You should fill out all of these sections.
Your bio is one of the first things someone sees when they land on your profile. You have 150 characters to make a great first impression and convince someone to click the follow button. Make sure you’re using this space to your advantage, and be sure to include a call to action.
You should also have a profile picture. If you’re a brand, use your logo. If you’re a blogger or influencer, use a high-quality headshot.
3. Use keywords in your bio.
If you want to grow your following, you need to make it easy for new potential followers to find you. Using keywords in your bio is a great way to do that.
Keywords are the words and phrases that people might use to search for you on Instagram. For example, if you’re a food blogger, you might want to include keywords like “recipes,” “food photography,” and “cooking tips” in your bio.
When you use keywords in your bio, your profile is more likely to show up in the search results when people are looking for new accounts to follow.
4. Link to your website.
The only place on Instagram where you can put a clickable link is in your bio, so make sure you’re taking advantage of it.
You can change the link as often as you want, so use it to direct people to your website, blog, podcast, YouTube channel, or wherever you want to send them.
You can also use a tool like Linktree to create a landing page with multiple links. This is a great way to promote different things at different times without having to constantly update the link in your bio.
5. Connect your social media accounts.
If you’re active on other social media platforms, it’s a good idea to connect your accounts. This can help you grow your Instagram following by making it easier for your existing followers to find and connect with you on Instagram.
To connect your social media accounts, go to your profile and tap the three lines in the top right corner. Then, tap “Settings” and select “Account.” From there, tap “Linked Accounts” and select the social media platforms you’d like to connect.
6. Post great content.
This one seems obvious, but you’d be surprised how many brands post boring content and expect to get tons of followers. If you want to grow your following, you need to be constantly posting great content. But what makes content great?
First, great content is high quality. This means it’s well thought out, well executed, and well edited.
Second, great content is valuable to your target audience. This means it’s relevant to their interests, needs, and pain points.
Finally, great content is engaging. This means that it encourages your followers to like, comment on, and share your posts.
If you want to grow your following on Instagram, you need to be constantly posting great content.
7. Post at the right times.
The best time to post on Instagram is different for everyone. It all depends on where your followers are located, their age, their habits, and more.
You can use Instagram Insights to find the best time to post on Instagram for your specific audience.
In the Instagram app, navigate to your profile and tap the three lines in the top-right corner of the screen. Then, tap Insights > Audience > Followers. Here you can see when your followers are most active on Instagram by day and time.
You can also use this data to figure out how often you should post. If you see a huge spike in your Instagram Insights at certain times of the day, that’s a good sign that you should be posting more often. Try syncing your Instagram posts with the TikTok peak engagement times to maximize platform reach.
This can help you make the most of your time and your content. After all, what’s the point of posting if your followers aren’t around to see it?
8. Join in on popular conversations.
If you want to connect with people in your industry, you have to go where they are. That means following, liking, and commenting on their content.
When you interact with other profiles, you show up in their notifications. If you leave a comment, your profile picture and username will also be visible to anyone who reads the comments. This can help you get noticed by potential followers.
You can also use the search bar to find conversations happening around specific keywords. This is a great way to find new people to connect with and get your name out there. Engaging in relevant discussions or sharing insights from your Speech Coaching Services can help establish credibility and attract the right audience.
9. Use hashtags.
Hashtags are a great way to increase your visibility on Instagram. When you use hashtags, you make it easier for people to find your profile and your content.
You can use hashtags in your bio, your captions, your reels, and your comments. Just be sure to use them strategically, and don’t overdo it.
On Instagram, you can use up to 30 hashtags per post. But, that doesn’t mean you should. In fact, research has shown that the ideal number of hashtags to use in an Instagram post is 11.
10. Ask for followers.
Get in the habit of asking your followers to engage with your content. You can do this by simply saying “like this post if you agree” or “tag a friend who would love this.”
When your followers engage with your content, it helps your posts get seen by more people. This is because the Instagram algorithm prioritizes posts with high engagement.
11. Run a promotion.
Running a promotion is a great way to reward your current followers and attract new ones. Plus, it’s a great way to increase engagement and boost your follower count.
To run a promotion, simply create a post announcing the promotion and explain the rules. For example, you could run Instagram giveaway contests, asking people to like the post, tag a friend, and make sure they’re following you to be entered to win. Then, announce the winner in a few days.
You can also partner with other brands to run a joint promotion, which can help you reach a whole new audience. Just make sure you’re partnering with a brand that has a similar target audience to yours.
12. Make your profile look great.
This is the most basic tip of all, but it’s surprising how many people don’t do it.
The first thing someone sees when they click on your profile is your profile picture, your bio, and your name.
Make sure your profile picture is a clear headshot of you. Your bio should be clear and concise, and it should tell people who you are and what you do.
If you have a business, make sure your profile is a business profile. This will give you access to more features, like Instagram Insights, and it will make your profile look more professional.
You can convert your personal profile to a business profile in the settings section of your Instagram account.
Conclusion
What makes you follow someone on social media? It’s likely that they have a great profile. Use the tips above to make your social media profiles more appealing and grow your following.
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