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5 Steps to Create the Perfect Instagram Bio

Crafting an Instagram bio can be quite aqonizing. This is your one shot to grab someone, engage them, and get them to click that coveted “Follow” button. What do you say? What do people actually care about seeing in this little box that’s supposed to convey so much? A...

A chat with Headbands of Hope Founder Jess Ekstrom

  During a trip to DisneyWorld, Headbands for Hope Founder Jess Ekstrom noticed that a lot of children were there wearing headbands as a result of losing their hair due to chemotherapy. With the mission to help make these kids feel beautiful, Jess created "Headbands...

7 Ways to Find Motivation

Okay, we’re a few months into 2018 (but, doesn’t it feel like the year should be over already sometimes?!) It’s time for tips and a pep talk. Think back to a few months ago. Eager to be going into the new year, you set some goals. What were they? Are you still working...

Corporate Social Responsibility Ideas for Small Businesses

As millennials become the largest audience in the consumer market, their buying decisions have almost all of the purchasing power and guide corporations to make very specific strategic decisions. Millennials care more about purpose, ethics, and making a difference...

Flip Flops making an Impact with Lila Stewart of Hari Mari

  On the latest episode of "The Social Greatness Podcast," I had the opportunity to speak with Lila Stewart from the Flip Flop Company, Hari Mari. For me this was an exciting interview as I spend almost everyday in Flip Flops. Hari Mari has comfortable and beautiful...

Email Lists: Why they matter and How to build one

It seems that every effort is about how you can get your consumer’s attention and for how long can you maintain it on your brand. However, while there is importance in building a social presence, at the end of the day, social media is “rented space.” This means that...

The Secret to Cultivating Engagement

Would it shock you if I said that to build more engagement you need more engagement? Yeah, the algorithms get a little more difficult to navigate with each passing day. Basically, social platforms are trying to make sure that they are surfacing posts to their audience...

My Top 3 Tips to Help You Focus

Focus and productivity are constantly at the forefront of every business owner’s mind, especially those with socially conscious businesses or non-profits. Every dollar matters, and as the old saying goes, “time is money,” so being focused on efficient productivity is...

How to Choose the Right Colors for Your Brand

Did you know that the colors you choose to represent your brand can affect the way a consumer engages with you? For example, have you noticed over the last couple of years that McDonalds has began moving away from their known yellow and red colors to more of a classy...

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