3 Steps to Grow Your Instagram Following

3 Steps to Grow Your Instagram Following

Does it seem like for every new follower on Instagram you have 10 people unfollowing?

I wish I could tell you it’s not you, it’s me, but in reality, with Instagram’s current algorithm, it takes a lot to be seen nowadays. BUT… There are ways to make it happen! And you CAN find people who would love to hear about your business and its mission. Today, I want to share with you 3 SIMPLE TIPs that will help you be seen more on Instagram.

Step 1: Use Keywords in the Name Field.

Instead of repeating your Business’s name, which is most likely already your username (@orgname), choose some keywords to describe what you offer, where you are based, and who you help. This is one of the only “Searchable” sections of your profile so by utilizing keywords such as “Sydney Hair Stylist” or “Byron Bay Wedding Coordinator”, you will have an edge amongst the competition. Because when people search for hashtags with those keywords, GUESS WHO POPS UP?!?!

Step 2: Use ALL 30 Hashtags

Yes! DO THIS! I am telling you, so many people worry that they clutter their posts but there are ways around it! By not using all 30, you are losing out on searchability potential. Think of hashtags as the SEO of Instagram. You want to make sure that you are using hashtags that are relevant to your target market. Stay away from hashtags that are overly popular like #coffee with nearly 80 Million posts. Yours will get lost super fast, unfortunately. Look for ones with 20K to 100K if possible. One way is to make your hashtags less cluttered is to post them in your first comment. I have done tons of research on this and so far there is no evidence to say it has a negative effect on your account.

Step 3: ENGAGE for more ENGAGEMENT

You’ve got to give in order to get with Instagram. Go through hashtags relevant to your target market. Try to think about these questions: What other businesses might they support? What sorts of restaurants do they go to? Where are they based? The answers will help you focus in on exactly where your IDEAL FOLLOWERS who are hiding on Instagram. It is much easier for you to go find them and comment on their photo than it is for them to find you if they have never heard of you before. For example: If you’re targeting runners for your organization’s next 5k, search #GoldCoastRunner and various other forms of that. Then, go out and engage with them! Be sure to leave authentic (NON-SPAMMY) comments on their photos. They will check you out!

So, in a nutshell for those who scrolled straight to the bottom:

  1. Add Keywords to your Name Field to increase searchability.
  2. Use 30 Hashtags specific to your target follower
  3. ENGAGE authentically with people you wish would buy your product/services!

P.S. If you have a business or tech question on your mind that you’d like me to answer? Leave a comment below! Most likely, someone else has that question too!

Back by popular demand, we are offering our signature Social Greatness Audits which leave you with a Personalized Action Plan that will let you make a greater impact online. 

INCLUDES:

  • Your personalized online presence audit recorded and sent to you within 1 Business Week after payment.
  • An in-depth audit that will include all of your social profiles as well as your website.
  • A 3-5 page action plan with personalized steps for you to take to make a greater impression online.

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Brand Authenticity and What It Does For Your Business with Lauren Gordon

Episode 04: Authenticity and What It Does For Your Brand with Lauren Gordon

An Interview with Lauren Gordon

http://https://www.buzzsprout.com/133963/594578-episode-004-authenticity-and-what-it-does-for-your-brand-with-lauren-gordon

 

On today’s show, I chat with Lauren Gordon of LGCopy.com about her story of entrepreneurship as well as her insight on brand authenticity as a powerful marketing tool. Lauren is the wordsmith behind Social Greatness Strategy’s brand story. I truly don’t know where I would be without her help to define my brand’s personality.

 

Lauren has developed a successful business through her powerful Facebook Lives that she holds multiple times a week. Her honesty and authenticity has truly transformed the way she does business and she wants to help you do the same. Lauren has become my Biz Bestie and I am so excited to share that we have an amazing workshop planned for you all about branding your business!

Take a listen to our chat to hear more about Lauren’s Story and her tips for creating your Authentic Brand Story that will be sure to draw in more ideal customers.

Show Notes:

Connect with Lauren:

Hang out with her on Facebook Become Her Friend!

Visit lgcopy.com

Hey Everyone! My name is Katee Blizzard and I am the owner and lead strategist behind Social Greatness. I have a passion for helping purpose-driven entrepreneurs achieve the success they deserve through strategic planning, social media management, and impact-driven outreach. I’m a firm believer in you get what you give and I know that together we will leave a great impact on this world.

An Entrepreneur’s Guide to Instagram Marketing with the Creator of Plann

Episode 02: Instagram Marketing to Find Your Ideal Clients with the Creator of Plann

An Interview with Christy Laurence

 

Today I had the pleasure of chatting with Christy, the Wonder Woman behind the app Plann, about the importance of Instagram Marketing. Plann is an app that completely revolutionizes the way you create and schedule content. In our chat, we discuss everything from the importance of utilizing the right hashtags to the need for understanding you brands story before attempting to do so with photos.

 

 

This app is everything you need to achieve InstaGreatness and it’s now a part of my daily Insta routine. Christy is such a beautiful human and she truly cares about every person who uses the app. She is constantly updating it to keep up with the latest trends and Instagram features including the new release of Story Planning!!!

Take a listen to our chat to hear more about the incredible features as well as Christy’s tips for your own Instagram success.

Show Notes:

Connect with Christy:

Hang out with her on Instagram @plannthat

Read the blog

Visit plannthat.com

Hey Everyone! My name is Katee Blizzard and I am the owner and lead strategist behind Social Greatness. I have a passion for helping purpose-driven entrepreneurs achieve the success they deserve through strategic planning, social media management, and impact-driven outreach. I’m a firm believer in you get what you give and I know that together we will leave a great impact on this world.