“Hey, Katee, do I need a personal brand if I am a product-based business?”
I was asked this a few weeks ago and never got the chance to share this message with you.
If you are a product-based business owner and want to be known as yourself verses that girl who sells essential oils, baby clothes, towels etc., you need a personal brand.
Let’s start with the basics. What is a personal brand?
Your personal brand is what people share about you when someone asks about you on the streets, or online, or at an event etc.
It’s the version of yourself that you are most proud of and the one that you want to be remembered for when you are no longer here.
To do this, start by thinking about these things.
- What makes you, you, when you are away from your business?
- What is the story you want others to share about you?
- What are your core values?
- What message do you want to leave behind when you are no longer here?
By developing a personal brand alongside your business, you are allowing yourself the space to break into other areas when the time comes!
I, for one, don’t always want to be known as a social media manager. I have dreams of one day running a social enterprise hotel and hosting conferences and events around the world for change-makers, but that time will come.
As of right now, (Dec. 2019) I am working exclusively with purpose-driven brands to help them with the marketing strategy, project management, and overall branding for their business.
By focusing on purpose-driven brands, it allows me to continue building on my personal brand values which will help me maintain my overall audience for my future endeavors.
Having the opportunity to pivot is one of the great things about running your own business and when you are focused on who YOU want to be known for, it makes your journey a whole lot easier.
Personally, I want to be known as Katee Blizzard, the girl who helps people make a greater impact. Not only in business, but in all areas of life.
What about you?
Who do you want to be known as?
What do you stand for?