Increase Email Open Rates with The #1 Email Subject Line Tester

Increase Email Open Rates with The #1 Email Subject Line Tester

Creating a subject line that makes reader click to open instead of click to delete can be quite daunting. Well, we have found just the tool to help you get closer to knowing if what you’ve written is headed down the right path before you hit send!

What if I said that there’s a tool out there that can help create email subject lines that will drive “more opens, more click, and more conversions”? Writing a quality subject line that resonates with a tribe of people can be so very daunting. However, now some of that challenge can be removed before even hitting send.

The tool we really want to recommend for anyone to check out this month is the Coschedule Email Subject Line Tester. So, first, why do subject lines even matter?

Email sources have an algorithm for filtering out spam. As an email receiver, it’s really helpful. As a marketer, it can be a bit of a nightmare. What is written in the subject line can truly determine if the email even makes it into the inbox of those on your list.

That means the key is to write subject lines that get into inboxes and convert! How do we even do that?

  1. Write like a human talking to a human – just as you don’t like being sold to right off the bat, don’t come at your audience with a sales based subject line. Write something like you’re having a conversation and will help them be intrigued to find out more.
  2. Make sure it links to the content inside – if you write something like “Find out how to make an extra $5000 a month,” and then you are actually selling a product that you want them to buy and not something for them to really act on for this extra money, you are going to leave your audience frustrated and confused and definitely more likely to unsubscribe. This means that linking the subject line to the information held inside the email is huge!
  3. Optimize word and character count – The first few words in the subject line are the most important. It’s important to create subject lines that are easy to scan with keywords that will jump out to the reader.
  4. Emoji POWER – Speaking of scannability, it’s shown that open rates increase by about 57% when utilizing emojis! This helps with quick reading and really draws the eye when looking at an inbox where all emails look and feel the same until you open them.
  5. ALWAYS BE TESTING – create two versions of the same subject line and then test them against your audience. This will help to learn what really resonates with your audience and guide you to emails that really convert. A really great way to test without sending it out to your actual audience is the Coschedule Subject Line tester. This can really help validate your marketing intuitions and move forward with quality subject lines that really convert.

Whatever your struggle with subject lines, implementation of the above tips can help increase performance continuously. Once these tips have been implemented, it’s great to schedule out emails to make sure they go out exactly when you want without requiring you to be the one to hit send at that moment.

Are you ready to give it a shot?

About Me

Hi! I’m Katee Blizzard, your Social Greatness Strategist, here to help you make a greater impact online. I’m a business coach and marketing strategist helping businesses like yours to be seen and remembered through purposeful marketing and visibility strategies. My focus is on working with brands that are not only selling quality products & services but doing so with sustainability and ethics in mind. After managing a team that raised $1 Million for a Children’s Hospital in 2016, I found my passion for helping businesses recognize the value of partnering with causes they care about. Now, I am on a mission to use my expertise & influence for the greater good in order to support people & brands that are making an impact on our world. Are you ready to make a GREATER IMPACT? If so, let me help you! Book a FREE DISCOVERY CALL today!

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7 Ways to Find Motivation

7 Ways to Find Motivation

Okay, we’re a few months into 2018 (but, doesn’t it feel like the year should be over already sometimes?!) It’s time for tips and a pep talk.

Think back to a few months ago. Eager to be going into the new year, you set some goals. What were they? Are you still working on them? Did you hit a wall and give up? Did you surpass them and are well your way to more greatness?

Whatever the status of your goals and your progress, now is the perfect time to recenter your intentions and make sure that you are on track. Taking the time to recenter on your goals and analyze the reasons you may have fallen off track can help recharge your motivation as you launch into the month.

Let’s start of with breaking down the goals you set for 2018 and pinpointing what roadblocks you hit that may have caused you to fall off. Take a minute down to think about it.

Think: 3 . . . . . . 2 . . . . . . 1 . . . . . . .

Great! Now that you have your 2018 goals at the forefront of your mind, let’s talk about some simple steps to get back on track. The goals and roadblocks you thought about above were most likely the large, higher level goals you set out for the whole year. What about the smaller goals that build up to those larger goals? What are some of the steps you need to take to get to that goal? Take another minute now to think about them.

Think: 3 . . . . . . 2 . . . . . . 1 . . . . . . .

Fantastic. You know exactly what steps you need to take to reach your 2018 goals. Here are some tips to get going on these steps and reach your goals!

1 | If it can be done in 5 minutes, do it now.
Having more things on your to-do list causes more stress, more anxiety, and more distraction. If you are looking over your to-do list for the day and a task can be accomplished in less than 5 minutes (i.e. sending an email or scheduling a social media post), do it now. Scratching that item off your list will make you feel better for getting something done and prevents distractions as you work on the harder and more time intensive tasks.

2 | Trick your brain into productivity.
It is proven that if you stop yourself from slouching or slap on a smile when you may be frustrated, you can trick your mind into a stronger focus. Fake it ‘til ya make it! By adjusting and remaining at least slightly cognizant of your physiology, you can make a big difference on your psychology.

3 | Plan, Plan, Plan.
By planning your day out the night before, you can go to bed with your intentions for the day clear. When you wake up in the morning, you will instantly be more motivated and calm for what’s ahead because you have strategically set up your day prior to your alarm going off. This will also help you to get better sleep, because you can get all your thoughts out onto paper and organized in a constructive way for a good night’s rest. If you want more information on the impact of nightly planning and intentional morning, read The Miracle Morning by Hal Elron – it’ll change your life.

4 | ROCK ON.
Playing music that you enjoy will help you focus and will also lift your spirits. When focusing on your work while energizing yourself with stimulating music, you can synergize your work and even take a dance party break when you mentally need to relax, which leads to our next step . . .

5 | Don’t Force It!
Motivation doesn’t last for ever. If you expect it to, burnout will happen. Overworking yourself will not lead to your best work and will delay you from reaching your goals. Work hard, rest hard. It’s important to give your mind some moments of rest in order to recharge and get back on the motivation train. At the very least, take 10 minutes to do a short meditation and let your brain unwind so that you can really focus on the next big task ahead.

6 | Rethink your systems.
Is there one place where you find yourself continuously discouraged or stumped in your working process? If so, it would be ideal to take some time and re-strategize how you tackle that task or restructuring your system overall so that you stop degrading your motivation.

7 | CELEBRATE!
There are big wins and small wins, but all wins should be celebrated! When you take a moment to really appreciate your work no matter how big or small the accomplishment, you will be motivated to accomplish more! There needs to be more celebration in this world for all the things that people do. Be that change for yourself and your work!

Which of these tips are you most interested in trying? Are you going to implement them this week or month? Share below!

If you need a little extra help getting started, managing your stress, and getting focused, definitely check out my Manage Your Stress workbook here.

Corporate Social Responsibility Ideas for Small Businesses

Corporate Social Responsibility Ideas for Small Businesses

As millennials become the largest audience in the consumer market, their buying decisions have almost all of the purchasing power and guide corporations to make very specific strategic decisions. Millennials care more about purpose, ethics, and making a difference than they do about the price of a product. Most of the time they’ll spend more on a product when a company has clearly shown how the purchase of that product makes a difference in the greater world.

Being aligned in your purpose as a business and effectively messaging that purpose along with a powerful story around making an impact draws millennials toward your brand. Here are some corporate social responsibility ideas that are easy to implement within a small-scale business model all-the-while allowing for growth.

Buy One, Give One

With a physical product, a “Buy One, Give One” model has the potential to align well. Take for example TOMS. This is a company that saw a social issue and wanted to utilize their product to solve it. TOMS tend to be a bit more expensive, but when a pair of TOMS is purchased, a pair is also sent to a child in need.

Overall, TOMS has made volunteering and community impact a huge part of its mission and corporate lifestyle. Every employee is encouraged to volunteer in their local community, while they are also given the opportunity to go on one of their trips to deliver shoes to different communities.

There are other companies that have implemented a model like this as well. Check out Warby Parker, SoapBox, Out of Print, and Smile Squared.

Some of the above examples are large corporations, but some of them are much smaller meaning the business model they have is more transferrable over to a smaller business. However, keep in mind that the giants like Warby Parker and TOMS were once upon a time small businesses, too!

Percentage of Proceeds
If there is a cause that you feel deeply passionate about and it in some way relates to your business/brand, this would be a great thing to link up to your messaging and support through your business.

A few examples of companies already doing this: Elephant Pants, Bravelets, and Sand Cloud.

These companies have identified an issue that they want their brand to support and then a percentage of each sale that is made is donated in support of that cause. These companies have each supported their causes with thousands of dollars of donations. They’ve utilized this powerful tool to resonate with a group of people eager to support a cause, which makes them feel good and makes their consumer feel good!

Gift Wrapping for Charity

There are many companies that offer gift wrapping services to their customers. This is a great way to entice people to buy and they make sure that the presentation of their chosen gift is impeccable. One option to consider is adding a gift wrapping option that benefits a charity.

This is a great thing to do if you have a charity that you are really passionate about, but it may not necessarily align well with your overall brand or product. When prompted to add on a gift wrapping service, the messaging can include information about to proceeds of the gift wrapping going to support that chose charity.

Information on how to start a gift wrapping service can be found here.

Environmental Consciousness
With the scientifically proven environmental changes that have taken place in recent years due to global warming, there is a movement happening around environmental support. Verifying that the production of a product leaves the smallest environmental impact can help message a brand.

The millennial generation is becoming more cognizant of their impact on the environment or even makes purchases that help the environment. As a company analyzes their impact on the environment provides an opportunity to utilize their product production process in their sales messaging to engage this new movement and help the environment as they change or start out.

An example of a company that is promoting their environmental consciousness is Wanderer Bracelets.

Know any brands implementing these strategies that aren’t mentioned here? Share them with us!

Which of these strategies are you most excited to implement?

Email Lists: Why they matter and How to build one

It seems that every effort is about how you can get your consumer’s attention and for how long can you maintain it on your brand. However, while there is importance in building a social presence, at the end of the day, social media is “rented space.” This means that at any moment the algorithm can change or you could lose all your followers, which means that you will lose the ability to talk to the entire audience you’ve worked so hard to cultivate.

Email is a space that you own. Your email list is a sacred list of people who have grown to love you and have invited you into their inboxes. They cherish what you have to say and if they don’t, they unsubscribe. This means that your unsubscribe rate isn’t necessarily a bad thing as long as your message is aligned with your goals. If your message is aligned with your business and your overall goals, then the unsubscribe rate just means your list of people you are speaking with is also aligning more with your goals.

So, how do you get people to even sign up and give you their precious email?

Create something they can’t say no to! Create a freebie that makes them jump with joy and say “gimme gimme!” Something that aligns with your business like the 27 Free Content Ideas we created just for YOU! This is a kickass lead magnet that will get those emails rolling in!

Well, what should you create?

  • I’m a business with a physical product; proving a freebie won’t work for me!

WRONG! When are you launching your next product? Want to get your consumers pumped about it? Add a pop-up or a page teasing about it and have them enter their email address to be the first to know when it’s released.

  • I’m a service based business but I can’t give away my work for free or else I’ll make no money!

WRONG AGAIN! The thing about offering a freebie is that it shows your potential consumer the kind of work you do, the thought process you take, and makes them want to read the emails you send full of helpful info!

  • My business is a non-profit; I quite literally have nothing to offer for free.

NOPE! Let’s get creative here . . .You’re most likely looking to reach potential volunteers and definitely potential donors. That means you have a number of great options:

  • Offer them a freebie that explains the tax benefits of donating to a non-profit
  • Categorize the different types of volunteering you offer and have them put in their email for updates on when those events are happening
  • Reel them in with a gritty, yet beautiful success story that your non-profit has and then tell them they can enter their email for more inspiring stories just like the one you just shared with them

Building your email list is SO. VERY. IMPORTANT. We send our emails out and share our landing pages through ConvertKit. They offer some really great benefits and really grow with your business.

So, what’s stopping you from starting your email list right now?

The Secret to Cultivating Engagement

Would it shock you if I said that to build more engagement you need more engagement? Yeah, the algorithms get a little more difficult to navigate with each passing day. Basically, social platforms are trying to make sure that they are surfacing posts to their audience that people will enjoy, and their algorithm measures enjoyment through engagement just as you measure the quality of your posts by analyzing engagement and click-through rates.

The first thing you need to do to improve engagement is to engage more through your brand’s account. Engage with brands similar to your own, focusing on people and businesses that align with your passions and most importantly your purpose. By engaging with brands similar to yours, your dream clients are more likely to find you. Don’t worry, you are not poaching other brands’ customers. As a consumer, don’t you feel you have a right to know about competitors, or even complimentary brands, so you can provide the best experience and the most knowledge?

Of course you do!

Well, consider this to be an educational opportunity for consumers who are actively engaged with brands on social media. With more education, they are better equipped to decide which brand they desire to move forward with.

Go on a daydreaming journey with me for a minute. Think back to all the sponsored posts, ads in the side bars, or simply brand profile pages that you’ve been on that you’ve made a purchase from. Did they prompt you with a question? What was the selling point that pushed you to purchase? Did they have a button readily available for you?

Call to Actions (CTAs) are very important in your posts. Tying authenticity around your brand message in with the CTAs is also very important. Some great ideas for building engagement with authentic CTAs:

1. Asking a question that starts a conversation
2. Enticing a click-through with an offer or message your reader can’t scroll past
3. Taking a poll
4. Sharing content – videos, quotes/designs that speakz to your target, or articles that your audience will find helpful, Live videos with purpose that have quality content for watching later on

To harp on number four in the list above a little more, quality content is the key to quality engagement. Engagement that matters isn’t going to come from posting five times a day or purchasing bots to do the work for you.

Quality engagement will come naturally from sharing quality content that is executed upon a well thought out strategy. Quality is more than just a well written caption and applicable hashtags, but making sure the design of the post is good. For example, if you post a pixelated image with an overused quote over it, your audience will see right through it and keep scrolling. The more your posts get scrolled past, the less they will even appear in potential clients’ social feeds.

Go seek out high quality stock images or better yet, higher a local photographer to come and shoot some photos for you. Yes, it may cost money, but I promise you that this one expense will take your business to the next level AND you will start being able to charge the amount that you know your product or service is worth.

Are you ready to revitalize your social strategy and get more engagement?

How to Choose the Right Colors for Your Brand

Did you know that the colors you choose to represent your brand can affect the way a consumer engages with you? For example, have you noticed over the last couple of years that McDonalds has began moving away from their known yellow and red colors to more of a classy brown both in stores and on their packaging?

If you haven’t noticed, that’s okay. As a company, this is a more subtle change to psychologically impacting their consumer perception and engagement. It’s shown that yellows and reds encourage speed. Those colors aligned with McDonald’s in their founding – to be a high speed restaurant that serves a good burger to get you in and out the door with good food and a happy tummy. As they launched their line of coffees – the McCafe – they noticed that they needed to shift their branding so the colors they chose adequately expressed their new goals.

Browns and greens are shown to slow down the consumer. It makes you want to hang out for a while, which is why you see all Starbuckses are branded with brown and green. Note, the longer you stay, the more you buy.

When designing your brand, it’s most important to first understand who your target market is and what other brands they frequently engage with, what’s important to them, and what problem you are solving for them. Once you can answer those questions, it will help you in choosing which color palette best expresses your brand goals.

I actually recently went through a rebrand myself. When I started out in the virtual working world last year , I had a light blue and white color scheme. What that said to my clients was that my brand encompasses purity and goodness, while I, as the brand head, am a loyal and trustworthy partner. Since rebranding with blue and pink, I’ve achieved communicating to my clientele that I am still a loyal and trustworthy partner, but also that my brand is centered around femininity and compassion. As a Social Greatness Strategist, this aligned much better with my brand goals. I was only able to effectively make this change by understanding who I really want to reach.

If you aren’t sure who you want to reach here are some steps to take to narrow down your target audience:

1. Focus your effort and services.
Figure out which service or product you offer that is your NUMBER ONE, the one product that
set your soul on fire and truly meets your mission. This will be your light post in reaching
your market.

2. Use data.
There is so much information and data at your fingertips these days. Don’t let that information slip buy. Utilize survey information generated by you, data already available, or even your network to figure out who would most benefit from your product or service.

3. Combine steps one and two to create your dream audience.
– Here is some information on a way to build your product persona: https://www.crazyegg.com/blog/find-your-target-market/

Once you have developed a focused product or service, it will be much easier to communicate to and reach your target audience. Once you have your target audience, it will be much easier to develop a brand message utilizing colors to communicate your benefits effectively.

How do you want your consumer to feel when they look at your brand?