How to Upload Video to Pinterest?

Imagine you've spent hours perfecting a beautifully shot video. It encapsulates your brand, style, and message with the vibrancy of motion and sound. Yet, when it comes to sharing this work on Pinterest, you feel stuck at the starting line. Knowing how to upload video to Pinterest is a key skill for marketers, influencers, and creators aiming to maximize their reach on this visual discovery platform. This guide will cover everything you need to know about uploading video to Pinterest, ensuring that you leverage every opportunity to engage your audience.

You’ll learn:

1. Why Video Content Matters
2. Pinterest Video Requirements
3. How to Upload Video to Pinterest
4. Tools for Optimizing Your Videos
5. Best Practices for Pinterest Video Pins
6. Common Troubleshooting Tips

Why Video Content Matters

The Rise of Video on Social Media

Statistics reveal that users watch over 100 million hours of video on Facebook daily, and YouTube sees over 1 billion hours watched each day. Pinterest, primarily a platform for discovering new ideas for home decor, recipes, and more, is no different in this trend. Videos grab attention more effectively than static images. The dynamic nature of videos allows you to convey more information and emotion, making them invaluable for any content strategy focussed on Pinterest.

Enhancing Engagement

Video Pins receive significant priority within Pinterest’s user interface, ensuring higher visibility. They stand out in the feed as they autoplay, capturing users' attention immediately. It is estimated that Video Pins have higher engagement rates than static images due to their interactive nature.

Pinterest Video Requirements

Understanding the Format

Before learning how to upload video to Pinterest, it's crucial to know the specifications and guidelines. This prevents any issues that could arise during the upload process.

Key Requirements:

• Formats Supported: MP4 or MOV
• Maximum Length: 15 minutes
• Minimum Length: 4 seconds
• Maximum File Size: 2 GB
• Aspect Ratios: 1:1 (square) or 9:16 (vertical)

Ensuring compliance with these specifications guarantees that your videos are presented in the best possible quality, captivating Pinterest's audience effectively.

How to Upload Video to Pinterest

Successfully uploading a video to Pinterest involves a straightforward process. Here's a step-by-step guide:

1. Log In to Your Pinterest Account:

• Access your business account. If you don’t have one, convert your personal account to business using the settings menu.

2. Access the 'Create Pin' Option:

• Click the plus (+) sign on the top right corner and select ‘Create Pin’.

3. Upload Your Video:

• Drag and drop the video into the outlined box or click to search for the video file on your device.

4. Add Details:

• Enter a compelling title and description. These details must highlight the video's value, incorporate keywords, and provide context.

5. Select a Cover Photo:

• Choose a thumbnail that represents the video content. This is crucial as it's the first thing users see.

6. Add Destination Link (Optional):

• Include a URL guiding viewers to more information, such as a website or product page.

7. Choose a Board:

• Decide where you wish to save the video Pin. Selecting the right board can enhance discoverability.

8. Publish:

• Finally, click 'Publish Now' or schedule for later.

Tools for Optimizing Your Videos

Knowing how to upload video to Pinterest is one part of the equation. Optimizing those videos is equally critical. Several tools are available to enhance and tailor your videos perfectly for Pinterest.

Adobe Spark Video:
Allows for creating engaging short-form videos with text overlay capabilities and a range of pre-designed templates.

Canva:
Famous for its intuitive drag-and-drop features, Canva is perfect for designing video pins that meet Pinterest’s specifications.

Kapwing:
Ideal for creating and editing short video clips. Kapwing allows you to trim videos, add subtitles, and incorporate music.

Best Practices for Pinterest Video Pins

Make the First Few Seconds Count:

Most users decide if they'll continue watching within the first three seconds. Start with a strong visual or an intriguing question to hook them immediately.

Use Text Overlay:

Since videos autoplay with sound off, adding text ensures your message is clear. Highlight main points without overcrowding the screen.

Keep Branding Consistent:

Incorporate logos and consistent color schemes. This helps build brand recognition as your audience comes across multiple posts.

Common Troubleshooting Tips

Issues Uploading Videos:

Ensure your video adheres to the format and size specifications. Check your internet connection if issues persist.

Video Quality Appears Low:

Uploading at too low a resolution can result in poor-quality playback. Always aim for HD quality uploads.

Frequently Asked Questions (FAQs)

1. Can I upload personal videos to Pinterest?

Yes, as long as you comply with Pinterest's community guidelines. Ensure the content is relevant to your audience to maintain engagement.

2. Why is video length important on Pinterest?

Pinterest has specific length requirements ensuring that videos are concise and retain the user's attention. Shorter videos often perform better, capturing interest swiftly.

3. Is sound important in Pinterest videos?

Most Pinterest videos autoplay without sound. Incorporating text overlays ensures your message is clear without relying on audio.

4. What is the best time to upload on Pinterest?

Experiment with different times and analyze engagement to find the best timing. Typically, evenings and weekends see higher activity, but focus on your target demographic.

Bullet-point Summary

• Videos attract more engagement on Pinterest.
• Key requirements: MP4/MOV format, up to 15 mins, 2 GB max.
• Steps to Upload: Log in, Create Pin, Upload Video, Add Details, Publish.
• Opt for tools like Adobe Spark, Canva for optimal video creation.
• Prioritize the first few seconds; use text overlay.
• Common issues: Check format, size, resolution.

Mastering how to upload video to Pinterest doesn't just streamline your content strategy but broadens your reach, making this platform invaluable for dynamic content sharing. Ensure you stay updated with Pinterest's ongoing changes and trends, ensuring your content remains fresh and relevant to the audience. Implement these actionable insights today, and watch your Pinterest presence thrive.