Starting a Business: 10 Things I’ve learned along the Journey

Starting a Business: 10 Things I’ve learned along the Journey

In the past few years, I have learned my fair share of lessons when it comes to starting your own business.

As a business owner, we all have our fair share of battles that lead to learning opportunities. From failed launches to overbooking myself with clients, I have had many opportunities to learn which allows me to share with you my best practices!

Today, I want to share with you my top 10 lessons that I’ve learned along the way.⠀

1. YOU ARE THE BOSS SO THAT MEANS YOU HAVE TO DECIDE TO WAKE UP AND GET TO WORK ON YOUR OWN EVERY DAY.⠀

2. WHAT YOU SAY GOES! ⠀
SO STICK TO YOUR WORD AND ALWAYS FOLLOW THROUGH.⠀

3. NOT EVERY DECISION YOU MAKE WILL BE THE “RIGHT” ONE.⠀

4. MISTAKES HAPPEN SO LEARN FROM THEM AND KEEP GOING!⠀

5. QUALITY OVER QUANTITY, ALWAYS!⠀

6. FIND A BIZ BESTIE BECAUSE YOUR FRIENDS AND FAMILY DON’T ALWAYS UNDERSTAND WHAT YOU ARE GOING THROUGH WHILE STARTING A BUSINESS.⠀

7. GIVE YOURSELF A SCHEDULE FOR NON-WORKING HOURS, YOUR RELATIONSHIPS WILL THANK YOU!⠀

8. YOU ARE ALLOWED TO CHANGE YOUR MIND.⠀
TRUE FANS WILL FOLLOW YOU!⠀

9. CELEBRATE EVERY SUCCESS ALONG THE WAY!⠀

10. KNOW THAT WHAT YOU ARE DOING CAN AND WILL MAKE A GREAT IMPACT. ALWAYS BELIEVE IN YOU GREATER VISION!⠀

Remember, that nothing great comes easy. Put in the work and do it in a way that lights you up!⠀

What has been the #1 lesson you’ve learned so far since starting your business?

3 Steps to Grow Your Instagram Following

3 Steps to Grow Your Instagram Following

Does it seem like for every new follower on Instagram you have 10 people unfollowing?

I wish I could tell you it’s not you, it’s me, but in reality, with Instagram’s current algorithm, it takes a lot to be seen nowadays. BUT… There are ways to make it happen! And you CAN find people who would love to hear about your business and its mission. Today, I want to share with you 3 SIMPLE TIPs that will help you be seen more on Instagram.

Step 1: Use Keywords in the Name Field.

Instead of repeating your Business’s name, which is most likely already your username (@orgname), choose some keywords to describe what you offer, where you are based, and who you help. This is one of the only “Searchable” sections of your profile so by utilizing keywords such as “Sydney Hair Stylist” or “Byron Bay Wedding Coordinator”, you will have an edge amongst the competition. Because when people search for hashtags with those keywords, GUESS WHO POPS UP?!?!

Step 2: Use ALL 30 Hashtags

Yes! DO THIS! I am telling you, so many people worry that they clutter their posts but there are ways around it! By not using all 30, you are losing out on searchability potential. Think of hashtags as the SEO of Instagram. You want to make sure that you are using hashtags that are relevant to your target market. Stay away from hashtags that are overly popular like #coffee with nearly 80 Million posts. Yours will get lost super fast, unfortunately. Look for ones with 20K to 100K if possible. One way is to make your hashtags less cluttered is to post them in your first comment. I have done tons of research on this and so far there is no evidence to say it has a negative effect on your account.

Step 3: ENGAGE for more ENGAGEMENT

You’ve got to give in order to get with Instagram. Go through hashtags relevant to your target market. Try to think about these questions: What other businesses might they support? What sorts of restaurants do they go to? Where are they based? The answers will help you focus in on exactly where your IDEAL FOLLOWERS who are hiding on Instagram. It is much easier for you to go find them and comment on their photo than it is for them to find you if they have never heard of you before. For example: If you’re targeting runners for your organization’s next 5k, search #GoldCoastRunner and various other forms of that. Then, go out and engage with them! Be sure to leave authentic (NON-SPAMMY) comments on their photos. They will check you out!

So, in a nutshell for those who scrolled straight to the bottom:

  1. Add Keywords to your Name Field to increase searchability.
  2. Use 30 Hashtags specific to your target follower
  3. ENGAGE authentically with people you wish would buy your product/services!

P.S. If you have a business or tech question on your mind that you’d like me to answer? Leave a comment below! Most likely, someone else has that question too!

Back by popular demand, we are offering our signature Social Greatness Audits which leave you with a Personalized Action Plan that will let you make a greater impact online. 

INCLUDES:

  • Your personalized online presence audit recorded and sent to you within 1 Business Week after payment.
  • An in-depth audit that will include all of your social profiles as well as your website.
  • A 3-5 page action plan with personalized steps for you to take to make a greater impression online.

Learn more at https://socialgreatness.co/sg-audit/

5 Steps to Create the Perfect Instagram Bio

5 Steps to Create the Perfect Instagram Bio

Crafting an Instagram bio can be quite aqonizing. This is your one shot to grab someone, engage them, and get them to click that coveted “Follow” button.

What do you say? What do people actually care about seeing in this little box that’s supposed to convey so much?

A great bio should showcase the personality and uniqueness of the business while prompting the consumer to take an action. Here are the components of a great bio section:

1 | A clear photo – whether this is of you or your logo, this should accurately convey the business

Instagram is all about imagery. While the image in that little bubble in the bio section seems small, it can convey a lot. When looking at the profile, if the image appears blurry or grainy, then that will reflect poorly on your brand. Whereas, if you place a strategically selected image or even just a clean shot of your logo, it will speak to viewers.

 

2 | Name as a subhead – utilizing the name space to showcase your tagline or 2 to 3 main keywords will help your account show up in more searches

By utilizing the namespace to insert keywords around your business’ purpose and products, your page will be able to appear in more searches. It’s good to use words here that captivate and don’t come off as just keyword stuffing – shoving certain words in as much as possible to appear more. Make this choice wisely and based in purpose and strategy.

 

3 | Two main messages – your bio should communicate your business’ purpose or meaning and how a call to action

It’s best to craft this in a notes app on your phone and then copy and paste it so that you can break up the lines well visually. There should be two pieces of information – Your purpose and a CTA. Are you offering a freebie? Do you want them to email you for something? Maybe check out your new blog post? Have your CTA clear and easy to follow through on, which brings me to my next point:

 

4 | A link – providing a link with a Call to Action

This is a must! The most frustrating thing Instagramtagram sometimes is that they only allow you ONE link. There’s this really great app, LinkTree, that allows you to create buttons for other links. Utilizing a platform like this lets you provide more options for your audience. Do you have a few main products your pushing? How about a freebie AND a service you want people to check out? Want your contact page always linked? LinkTree provides these options and makes it so easy. On top of that, you can see how many times the button was clicked!

 

5 | Contact – your viewer needs to easily know how to contact you when they come into contact with your page

When an account is moved over from personal to business, new buttons appear and a location can even be added. By easily adding a form of contact, a potential client or partnership is able to quickly and easily reach out to you to inquire about anything they may be interested in. Also, by adding a location, it can help with search results. This is mostly beneficial if your business is associated with a particular location or you have a brick and mortar store. This is less applicable if you have a service-based business that is mostly done online.

Bonus: Story highlights – this is more of a bonus, but once you’ve moved into curating beautiful stories, it’s great to add those highlights

Nowadays it seems everyone is all about the stories, especially when you have really strong ones! Instagram offers a feature to add highlights to the bio section in little circles. If you post around certain themes this can be really great. For example, if you have some great shots of product, that can be one highlight circle.

Are you ready to step up your Instagram Bio game?

 

Increase Email Open Rates with The #1 Email Subject Line Tester

Creating a subject line that makes reader click to open instead of click to delete can be quite daunting. Well, we have found just the tool to help you get closer to knowing if what you’ve written is headed down the right path before you hit send!

What if I said that there’s a tool out there that can help create email subject lines that will drive “more opens, more click, and more conversions”? Writing a quality subject line that resonates with a tribe of people can be so very daunting. However, now some of that challenge can be removed before even hitting send.

The tool we really want to recommend for anyone to check out this month is the Coschedule Email Subject Line Tester. So, first, why do subject lines even matter?

Email sources have an algorithm for filtering out spam. As an email receiver, it’s really helpful. As a marketer, it can be a bit of a nightmare. What is written in the subject line can truly determine if the email even makes it into the inbox of those on your list.

That means the key is to write subject lines that get into inboxes and convert! How do we even do that?

  1. Write like a human talking to a human – just as you don’t like being sold to right off the bat, don’t come at your audience with a sales based subject line. Write something like you’re having a conversation and will help them be intrigued to find out more.
  2. Make sure it links to the content inside – if you write something like “Find out how to make an extra $5000 a month,” and then you are actually selling a product that you want them to buy and not something for them to really act on for this extra money, you are going to leave your audience frustrated and confused and definitely more likely to unsubscribe. This means that linking the subject line to the information held inside the email is huge!
  3. Optimize word and character count – The first few words in the subject line are the most important. It’s important to create subject lines that are easy to scan with keywords that will jump out to the reader.
  4. Emoji POWER – Speaking of scannability, it’s shown that open rates increase by about 57% when utilizing emojis! This helps with quick reading and really draws the eye when looking at an inbox where all emails look and feel the same until you open them.
  5. ALWAYS BE TESTING – create two versions of the same subject line and then test them against your audience. This will help to learn what really resonates with your audience and guide you to emails that really convert. A really great way to test without sending it out to your actual audience is the Coschedule Subject Line tester. This can really help validate your marketing intuitions and move forward with quality subject lines that really convert.

Whatever your struggle with subject lines, implementation of the above tips can help increase performance continuously. Once these tips have been implemented, it’s great to schedule out emails to make sure they go out exactly when you want without requiring you to be the one to hit send at that moment.

Are you ready to give it a shot?

Social Greatness Spotlight: Stephanie LaTorre

Tell me a bit about your business and what you sell.
I’m a web designer and digital marketing coach
What causes do you directly support through your business? Please include any statistic you have.
cancer research – first course will go out in august and 100% will be donated to cancer research
Why did you decide to become a socially responsible entrepreneur?
for me it’s a part of owning a business. First you get started, build your site, create your systems, work on yourself, and then it’s time to start giving back in a big way
Stephanie LaTorre

Stephanie LaTorre

MARKETING STRATEGIES FOR ENTREPRENEURS

SHORT BIO HERE

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