The most famous mouse in the world and how YOU can relate to his story.

The most famous mouse in the world and how YOU can relate to his story.

May 23, 2020 | Marketing

The story I’m going to tell you about today has to do with the most famous mouse in the world.

You’ve guessed it, the infamous Mickey Mouse who has become a global icon, however, that might not have been the case as Walt could not initially find a film distributor who was willing to bring Mickey to the theaters.

The most famous mouse in the world and how YOU can relate to his story.Lucky for Walt, a New York City theater operator and promoter named Harry Reichenbach offered Walt a solution. 
“Those guys don’t know what’s good until the public tells them.”

Harry convinced Walt to show Steamboat Willie in his theater for two weeks. And as you can guess, it was a huge hit with the moviegoers and soon after, the distributors began flocking to sign on Disney his mouse.

Here’s the thing, if Walt didn’t take him up on his offer of going into his existing audience at that NYC Theater, Mickey may not have ever gotten picked up or it would have taken a lot more effort and time to do so.

 

So, what does this relate to you?

Well, for starters, if you are having trouble getting eyes on your business, you are not alone. The truth is, this wasn’t even the only time that Walt went directly to existing audiences to validate his movies to build the trust of the media and distributors. It happened again with The Skeleton Dance and Silly Symphonies.

This, my friends, is why it’s so important to get in front of existing audiences with your offer. You’ve got to think about what spaces already exist with your ideal audience so that you can go in and let them in on how you are going to make their lives better with your product or service.

Because when you do people will start talking about you.

That’s when you start becoming known for what you do.

That’s when people start referring you, even if they don’t necessarily need your product or services, because they know you because they know they saw you that one time, talk about that thing that you offer and your story stuck with them.

You are here for a reason, and that reason is to get more eyes on your business so that you can make a greater impact on your life and the lives of your customers. So, what are you waiting for?

If this post got you thinking of ways you can continue the journey to get in front of your ideal audiences, I have a new program that I would love to invite you to:

 

The Center Stage Mentorship Program for women who are ready to step into the spotlight, tell their story, and attract their ideal audiences.

To learn more, visit https://socialgreatness.co/centerstage/

 

Inspiration behind this post came from: Be Our Guest by The Disney Institute, Theodore Kinni

Am I really an Expert?

Am I really an Expert?

Apr 22, 2020 | Personal Developement, Self Confidence

Yesterday, I was called an “expert” for the first time.

 

There was something about how she said it so nonchalantly that I had to stop her.

 

I instantly thought, 

“Wait, what? She thinks I AM AN EXPERT? 

Uh oh… I’ve let her think that I am. But I am not. Am I? 

No. But … I have been doing this online marketing stuff for 3 years now. Maybe I am….”

 

I told her that it was the first time I’ve ever been called an “expert” and she couldn’t believe it! 

After following my journey and the transformations I have had with my clients, she knew that I knew my STUFF when it comes to marketing and user experience, which is why she invited me to sit on a panel as an expert next month. (Details to be shared soon!)

 

SHE had to convince ME that I was an expert and that NEVER should have been the case!

I am always teaching my clients to stand in their power & be the expert in their business and yet, when someone noticed that I was one, I denied it!

What The Heck???!!!

 

To any of you who are doubting your greatness and your expertise…. STOP IT!!!!

 

Chances are high that someone out there KNOWS that you are the expert of something. What are you the “go-to” person for? Start showing up as her! (or him!)

 

And never, EVER, doubt the greatness that is inside of you!

 

COMMENT BELOW: I want to hear from you, what do you want to be known as the expert of? 

Do I need a personal brand if I am a product-based business?

Do I need a personal brand if I am a product-based business?

Feb 27, 2020 | blog, Branding

“Hey, Katee, do I need a personal brand if I am a product-based business?”

I was asked this a few weeks ago and never got the chance to share this message with you.

If you are a product-based business owner and want to be known as yourself verses that girl who sells essential oils, baby clothes, towels etc., you need a personal brand.

Let’s start with the basics. What is a personal brand?

Your personal brand is what people share about you when someone asks about you on the streets, or online, or at an event etc.
It’s the version of yourself that you are most proud of and the one that you want to be remembered for when you are no longer here.

To do this, start by thinking about these things.

  • What makes you, you, when you are away from your business?
  • What is the story you want others to share about you?
  • What are your core values?
  • What message do you want to leave behind when you are no longer here?

 

By developing a personal brand alongside your business, you are allowing yourself the space to break into other areas when the time comes!

I, for one, don’t always want to be known as a social media manager. I have dreams of one day running a social enterprise hotel and hosting conferences and events around the world for change-makers, but that time will come.

Social Greatness Marketing Strategist Katee BlizzardAs of right now, (Dec. 2019) I am working exclusively with purpose-driven brands to help them with the marketing strategy, project management, and overall branding for their business.

By focusing on purpose-driven brands, it allows me to continue building on my personal brand values which will help me maintain my overall audience for my future endeavors.

Having the opportunity to pivot is one of the great things about running your own business and when you are focused on who YOU want to be known for, it makes your journey a whole lot easier.

Personally, I want to be known as Katee Blizzard, the girl who helps people make a greater impact. Not only in business, but in all areas of life.

 

What about you?

Who do you want to be known as?

What do you stand for?

Leave a comment below and share it with the community.

Dubsado Review: See if it is right for you!

Dubsado Review: See if it is right for you!

Feb 26, 2020 | blog, Lead Generating

Are you a service-based business owner currently juggling a ton of crazy programs to convert leads to clients, sign contracts, send invoices, schedule meetings, etc???

If so, today’s review is for you!

 

To start, why is a Client Management System, like Dubsado, important?

Well, according to Forbes, “CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention.”

While this is true, the importance expands far beyond.

 

Meet Kelly.

Kelly is a stay at home mom who is currently growing her photography business.

After a year in business, her leads have become more and more frequent,  to the point where she started missing emails in her inbox! (Oh No!!!!)

She knew that something had to change and signed up for a FREE strategy session with me to go over some ways to continue growing her business without the overwhelming feeling that one has when she is wearing ALL OF THE HATS!

On our call, I had mentioned the client management system that I personally use in my business, Dubsado.

 

Dubsado is a Client Management System (AKA CRM), which helps minimize the hassle of following up leads by putting them in a workflow designed to help maximize impact and keep consistent contact as they journey through an on-boarding process.

After chatting away on our strategy session, I had a pretty good idea of the workflow that needed to be put in place to minimize the workload while keeping consistent contact with her leads.

 

Her Dubsado workflow went something like this: 

As you can see, with Dubsado you can take a lead who comes in through your website through a process, called the Lead Workflow, where the goal is to get them signed up for a strategy session.

All she has to do now is show up for the strategy sessions and share why she would be the best fit for a personal branding photographer. After that call, if they decide to work together, all she has to do is manually send through the proposal (which has the contract and invoice attached) and the rest is automated!

How great is that??

Do you think you could benefit from Dubsado?

If so, you’ve gotta take advantage of their latest offer! 

 

Dubsado has kept my business running like clockwork for the last 3 years and to me, it is a MUST HAVE for any service-based business owner’s toolkit! 

Honestly, I feel like it’d be quicker to tell you what Dubsado doesn’t do because the list would be shorter!

In case you like lists, here is a basic list of what is currently offered.

  • Lead capture forms
  • Workflows
  • Proposals
  • Email integration
  • To-do lists
  • Contracts
  • Questionnaires
  • Invoicing
  • Scheduling / Calendar
  • Payment Schedules
  • Email templates
  • Bookkeeping
  • and More!!

Personally, I use Dubsado as my client hub and it allows me to keep communication, invoices, contracts, proposals, planning and scheduling all in one space. I use it to set up workflows to automatically email my clients and remind them when it’s time to schedule meetings, sign contracts, pay invoices, send in homework, and more.

 

I am telling you, if you are a service-based business, you’ll love Dubsado!

PLUS: It’s free for the first 3 leads!!!

Click Here to Learn More!
What is SEO? | A Beginners Guide to Search Engine Optimization

What is SEO? | A Beginners Guide to Search Engine Optimization

Feb 20, 2020 | Content, Website

Please note that this post may contain Affiliate Links meaning that if you sign up, I may receive a small incentive for sharing their products with you. As always, I would never share a product that I do not personally use and believe that it can help you make a greater impact on your business.

What is SEO? | Beginner's Guide to Search Engine OptimizationSEO is short for Search Engine Optimization. 

This post is designed to give you an overview of the importance of SEO and how you can use it to make a greater impact in your business.

Your goal when using an SEO strategy is to make your website appear on the first page of search results when people search for branded and non-branded words related to your business. While Google, the obvious king of all search engines, and other engines (i.e. Bing, Yahoo, etc.) will never release their exact algorithms, there are a few things that you can do to improve your rankings and to track your progress.

To get started, here are a few of the tools I recommend:

  1. SEM Rush makes personalized recommendations for your domain based on how your site performs against the 20 known ranking factors.
  2. AHRefs is great if your business is targeting people in a certain geographical area and how you perform in the ranks for those particular areas
  3. Yoast is especially useful if you utilize a WordPress site. Functioning as a plug-in, it helps you by providing built-in recommendations. However, it does not show how you perform for keyword rankings.

 

 

 

One big thing that people tend to overlook in SEO work is the usability of a site.

If you have a high bounce rate or low time spent on site (looking for a minimum of 2 minutes on a page), then you are likely to rank lower in searches. Search engines see this data as a reflection of the user’s experience with your site. If you are unable to a viewer on a page, then they either did not find the information they were looking for or it wasn’t user-friendly enough.

Next, there needs to be a strategy around the content that is published on your site.

Once you know your target market, you’ll be able to create content that is generated with them in mind and the things they are going to be searching for. There is so much content floating around on the internet. The key to making your content matter is getting views, shares, and having your viewers click through on the links that you have throughout your posts.

Make sure that you are promoting your posts on all your channels.

If you aren’t promoting your content, then you will simply be speaking to the abyss. Linking to relevant posts on your social pages and especially in your newsletters will help your pages get more views and as your content gets better then it will get more shares.

When it comes to getting eyes on posts here at SocialGreatness.Co, we find that Pinterest is the number 1 source for new readers and to schedule our pins, we have developed a strategy through Tailwind and it’s Tribes.

Lately, we have also been using CoSchedule for scheduling out our blog posts to keep our most popular content circling across Facebook and LinkedIn Pages.

 

One of the most important aspects of your content is including relevant links. 

It’s also important to have internal links to other items of content. The more that an article has links to it (both internally and from other blogs) the more reliable the bots will find it.

For instance, if you are loving this content but need more help with your SEO but need ideas of what to blog about, grab my FREE Content Guide today!

(See how I did that?) 

The bots scrolling your pages see your content as more helpful when it includes outbound links. With that, try to reach out to other bloggers that talk about similar information and see if you can each give each other a shout out.

This will boost your traffic as well as your trustworthiness to the bots.

What is SEO?Finally, you need to be including images with descriptions, meta descriptions, and links.

Including images is great and makes readers linger longer than they do on a post without images. However, images need to include descriptions and alt-text since search engine bots do not have eyes and cannot see how great your image is. They work off your descriptions to understand what you’re showing and how it applies to your content.

A meta description is a description of about 40 to 60 words that show underneath your title in the search engine. This helps explain to the reader what information they will learn. This is a great place to utilize three MAIN keywords. However, do not keyword stuff your meta-description.

So, now that you know a bit more about SEO than before you popped onto this page, what is going to be your first step in strengthening your SEO?