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5 Steps to Create the Perfect Instagram Bio

5 Steps to Create the Perfect Instagram Bio

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Crafting an Instagram bio can be quite aqonizing. This is your one shot to grab someone, engage them, and get them to click that coveted “Follow” button.

What do you say? What do people actually care about seeing in this little box that’s supposed to convey so much?

A great bio should showcase the personality and uniqueness of the business while prompting the consumer to take an action. Here are the components of a great bio section:

1 | A clear photo – whether this is of you or your logo, this should accurately convey the business

Instagram is all about imagery. While the image in that little bubble in the bio section seems small, it can convey a lot. When looking at the profile, if the image appears blurry or grainy, then that will reflect poorly on your brand. Whereas, if you place a strategically selected image or even just a clean shot of your logo, it will speak to viewers.

 

2 | Name as a subhead – utilizing the name space to showcase your tagline or 2 to 3 main keywords will help your account show up in more searches

By utilizing the namespace to insert keywords around your business’ purpose and products, your page will be able to appear in more searches. It’s good to use words here that captivate and don’t come off as just keyword stuffing – shoving certain words in as much as possible to appear more. Make this choice wisely and based in purpose and strategy.

 

3 | Two main messages – your bio should communicate your business’ purpose or meaning and how a call to action

It’s best to craft this in a notes app on your phone and then copy and paste it so that you can break up the lines well visually. There should be two pieces of information – Your purpose and a CTA. Are you offering a freebie? Do you want them to email you for something? Maybe check out your new blog post? Have your CTA clear and easy to follow through on, which brings me to my next point:

 

4 | A link – providing a link with a Call to Action

This is a must! The most frustrating thing Instagramtagram sometimes is that they only allow you ONE link. There’s this really great app, LinkTree, that allows you to create buttons for other links. Utilizing a platform like this lets you provide more options for your audience. Do you have a few main products your pushing? How about a freebie AND a service you want people to check out? Want your contact page always linked? LinkTree provides these options and makes it so easy. On top of that, you can see how many times the button was clicked!

 

5 | Contact – your viewer needs to easily know how to contact you when they come into contact with your page

When an account is moved over from personal to business, new buttons appear and a location can even be added. By easily adding a form of contact, a potential client or partnership is able to quickly and easily reach out to you to inquire about anything they may be interested in. Also, by adding a location, it can help with search results. This is mostly beneficial if your business is associated with a particular location or you have a brick and mortar store. This is less applicable if you have a service-based business that is mostly done online.

Bonus: Story highlights – this is more of a bonus, but once you’ve moved into curating beautiful stories, it’s great to add those highlights

Nowadays it seems everyone is all about the stories, especially when you have really strong ones! Instagram offers a feature to add highlights to the bio section in little circles. If you post around certain themes this can be really great. For example, if you have some great shots of product, that can be one highlight circle.

Are you ready to step up your Instagram Bio game?

 

Increase Email Open Rates with The #1 Email Subject Line Tester

Increase Email Open Rates with The #1 Email Subject Line Tester

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Creating a subject line that makes reader click to open instead of click to delete can be quite daunting. Well, we have found just the tool to help you get closer to knowing if what you’ve written is headed down the right path before you hit send!

What if I said that there’s a tool out there that can help create email subject lines that will drive “more opens, more click, and more conversions”? Writing a quality subject line that resonates with a tribe of people can be so very daunting. However, now some of that challenge can be removed before even hitting send.

The tool we really want to recommend for anyone to check out this month is the Coschedule Email Subject Line Tester. So, first, why do subject lines even matter?

Email sources have an algorithm for filtering out spam. As an email receiver, it’s really helpful. As a marketer, it can be a bit of a nightmare. What is written in the subject line can truly determine if the email even makes it into the inbox of those on your list.

That means the key is to write subject lines that get into inboxes and convert! How do we even do that?

  1. Write like a human talking to a human – just as you don’t like being sold to right off the bat, don’t come at your audience with a sales based subject line. Write something like you’re having a conversation and will help them be intrigued to find out more.
  2. Make sure it links to the content inside – if you write something like “Find out how to make an extra $5000 a month,” and then you are actually selling a product that you want them to buy and not something for them to really act on for this extra money, you are going to leave your audience frustrated and confused and definitely more likely to unsubscribe. This means that linking the subject line to the information held inside the email is huge!
  3. Optimize word and character count – The first few words in the subject line are the most important. It’s important to create subject lines that are easy to scan with keywords that will jump out to the reader.
  4. Emoji POWER – Speaking of scannability, it’s shown that open rates increase by about 57% when utilizing emojis! This helps with quick reading and really draws the eye when looking at an inbox where all emails look and feel the same until you open them.
  5. ALWAYS BE TESTING – create two versions of the same subject line and then test them against your audience. This will help to learn what really resonates with your audience and guide you to emails that really convert. A really great way to test without sending it out to your actual audience is the Coschedule Subject Line tester. This can really help validate your marketing intuitions and move forward with quality subject lines that really convert.

Whatever your struggle with subject lines, implementation of the above tips can help increase performance continuously. Once these tips have been implemented, it’s great to schedule out emails to make sure they go out exactly when you want without requiring you to be the one to hit send at that moment.

Are you ready to give it a shot?

GUEST POST // 5 Tips for Gaining Business Confidence and Showing Up Undeniably as Yourself

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Until quite recently, it was the same old story. I’d go somewhere, meet new people, and that classic question would inevitably come up outta somewhere:

So, Alex, what do you do?

Here it is! My golden opportunity to introduce myself as the boss Squarespace website designer that I’m working day in and day out to be! My hopes and dreams and all the things that set my little heart on fire! Here we go, here it comes…

“Oh, I teach English as an assistant teacher in a French high school.”

Wait a second, wait. No… No, that wasn’t right, was it? We missed something there.

And by then, the conversation has already moved full speed ahead and to jump back to that topic would be just a little weird now.

End inner dialogue. Also, not sure we even have to mention the fact that I literally can’t remember anyone’s name from that little conversation because I was so busy in my head trying to figure out why I didn’t show up as the person I am, and more importantly, as the person I’m working to be.

Why do we do this to ourselves?

Deep down, we know who we are and we know what sets our beautiful hearts and souls on fire. But why do we settle for giving those around us the “societally-acceptable” versions of ourselves. The versions that say “yes, I’m a responsible person and have a ‘normal’ job despite the fact that I’m working my arse off every other waking hour of my life trying to build something I’m 10,000% more passionate about!”

Why do we feel nervous to show up confidently, beautifully, UNDENIABLY as our true selves?

I’ve only recently started mentioning my Squarespace website design business, Alex Morton Creative, as my main entrance point when asked what I do or what I’m all about. Sure, I still work as an English teacher, but I treat that job as something that’s in the background of what sets my heart aflame – which is building a profitable, sustainable, and location-independent business all on my own.

That’s the kind of stuff I wake up for in the morning.

So, why wouldn’t that be what I open the Alex Morton show with during any given conversation?!

Crazy, right?

We need to start showing up as ourselves – our TRUE selves and the selves we already look up to. The selves we know we’ll become as long as we keep at those little, consistent professional actions for our businesses and passions.

Here are a couple of actionable items that have personally helped me to break out of my own limiting, insecure frame of mind and into a more confident, this-is-ME mentality:

1 | Set your intentions – weekly, daily, or simply whenever you feel yourself straying back into no-woman’s-land.

A few months ago, I made it a non-negotiable for me to wake up in the morning and, no matter what, journal for around a half hour. I do this to clear my head, especially in preparation for the day ahead. If I don’t have my daily journal-session, I’m running around like wild and feeling like I’m trying to chase my to-do list instead of easily strolling along and pleasantly checking off each action item.

I’d much prefer jotting down a couple of thoughts and then setting up a list of clear actionable items that I need to complete during the day. As a general rule, I only list about 3 of these actionable items. Otherwise, I’m caught up in the unforgiving to-do list grind – you know how that goes!

2 | Get comfortable talking about yourself and what you do each and every time you meet someone new.

We all know the story. You know you want to start talking about your great professional self as it pertains to what you’re passionate about, but where do we begin? It always just seems easiest to fall back into our old stories – the ones that don’t include what we’re most excited about.

The quickest way to get over this is to, as Nike says, just do it. Next time you find yourself in an introductory or “what’s new with you” situation, just do it – just come out and tell them what’s actually new with you and your business. See how you feel doing it – hesitant, nervous, excited? Hey-that-was-easier-than-I-thought? And then keep doing it until you’re never not doing it.

3 | Don’t underestimate the power of meditation and visualization.

This point goes back a bit to the whole journaling bonanza of my first actionable item. Not only have I gotten into the non-negotiable of my daily morning journaling, but it’s usually followed up with at least ten minutes of meditation.

I say “at least” because sometimes I’m feeling like a crazy little daredevil and end up pushing through to twelve minutes. Wild, right?

Meditation is simple, but it can be incredibly difficult when you’re not accustomed to sitting and doing nothing but breathing for a little stretch of time. I promise you, if you stick with it, it gets easier and becomes an invaluable part of your own routine. I don’t know what it is, but it just makes your day better, and it connects you to some sort of deeper self that leaves you feelin’ overall more grounded. The perfect solution for wanting to feel more confident showing up as your true self!

4 | Know (and practice!) your elevator speech!

Yes, it’s time to break out the mirror (but be careful to not actually break it – something about bad luck, which we’re specifically not going for at this moment in time). If someone were to come up to you right now out of absolute thin air and ask what you do – how would you respond?

Try it, why don’t you? How do you sound to yourself?

Uncertain, hesitant? wait-what-do-I-do-again?!

Practice. Go to your nearest mirror (or reflecting pool, if that better suits you) and tell yourself what you do and who you are. Your ears need to get accustomed to hearing it just as much as your mouth needs to get used to saying it before your brain really starts to believe it. So get to steppin’ and start chatting to yourself in the mirror!

5 | Drink water.

To be honest, I’m not sure why I added this one, but as I was going down my list of actionable items to start showing up as yourself – the thought of water and drinking enough kept coming to me so I figured WHY NOT ADD IT.

Because we all know we ain’t drinkin’ enough water up in here. Stay hydrated, have glowing skin, and show up as your beautiful, impressive, wonderful self.

To conclude all of this showing-up craziness, when someone asks you what you do or what you’re all about, simply tell them. Don’t sugar-coat it to make it more acceptable or easier for people to swallow. If you’ve been lucky enough to find something you can’t wait to wake up for in the morning (regardless of whether or not it makes you money), by all means shout it from the rooftops.

You’ve just discovered a burning passion for juggling? Amazing.

You’re really, really into learning how to create email marketing sequences (bless you!) and you’re thinking of turning it into something that might help emerging entrepreneurs and business owners? Perfect.

Be proud of what you’re interested in and passionate about, and don’t be nervous to let people know.

I really think we could use more people like that in this world. People who prove that it’s OK to not be everything for everyone and to not be ashamed of what they love to do even if it’s outside of the (dreaded, and oftentimes boring) expectation. Let’s make life a little more interesting, shall we?

Be different, show up as your best self.

What a concept, huh?!

7 Ways to Find Motivation

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Okay, we’re a few months into 2018 (but, doesn’t it feel like the year should be over already sometimes?!) It’s time for tips and a pep talk.

Think back to a few months ago. Eager to be going into the new year, you set some goals. What were they? Are you still working on them? Did you hit a wall and give up? Did you surpass them and are well your way to more greatness?

Whatever the status of your goals and your progress, now is the perfect time to recenter your intentions and make sure that you are on track. Taking the time to recenter on your goals and analyze the reasons you may have fallen off track can help recharge your motivation as you launch into the month.

Let’s start of with breaking down the goals you set for 2018 and pinpointing what roadblocks you hit that may have caused you to fall off. Take a minute down to think about it.

Think: 3 . . . . . . 2 . . . . . . 1 . . . . . . .

Great! Now that you have your 2018 goals at the forefront of your mind, let’s talk about some simple steps to get back on track. The goals and roadblocks you thought about above were most likely the large, higher level goals you set out for the whole year. What about the smaller goals that build up to those larger goals? What are some of the steps you need to take to get to that goal? Take another minute now to think about them.

Think: 3 . . . . . . 2 . . . . . . 1 . . . . . . .

Fantastic. You know exactly what steps you need to take to reach your 2018 goals. Here are some tips to get going on these steps and reach your goals!

1 | If it can be done in 5 minutes, do it now.
Having more things on your to-do list causes more stress, more anxiety, and more distraction. If you are looking over your to-do list for the day and a task can be accomplished in less than 5 minutes (i.e. sending an email or scheduling a social media post), do it now. Scratching that item off your list will make you feel better for getting something done and prevents distractions as you work on the harder and more time intensive tasks.

2 | Trick your brain into productivity.
It is proven that if you stop yourself from slouching or slap on a smile when you may be frustrated, you can trick your mind into a stronger focus. Fake it ‘til ya make it! By adjusting and remaining at least slightly cognizant of your physiology, you can make a big difference on your psychology.

3 | Plan, Plan, Plan.
By planning your day out the night before, you can go to bed with your intentions for the day clear. When you wake up in the morning, you will instantly be more motivated and calm for what’s ahead because you have strategically set up your day prior to your alarm going off. This will also help you to get better sleep, because you can get all your thoughts out onto paper and organized in a constructive way for a good night’s rest. If you want more information on the impact of nightly planning and intentional morning, read The Miracle Morning by Hal Elron – it’ll change your life.

4 | ROCK ON.
Playing music that you enjoy will help you focus and will also lift your spirits. When focusing on your work while energizing yourself with stimulating music, you can synergize your work and even take a dance party break when you mentally need to relax, which leads to our next step . . .

5 | Don’t Force It!
Motivation doesn’t last for ever. If you expect it to, burnout will happen. Overworking yourself will not lead to your best work and will delay you from reaching your goals. Work hard, rest hard. It’s important to give your mind some moments of rest in order to recharge and get back on the motivation train. At the very least, take 10 minutes to do a short meditation and let your brain unwind so that you can really focus on the next big task ahead.

6 | Rethink your systems.
Is there one place where you find yourself continuously discouraged or stumped in your working process? If so, it would be ideal to take some time and re-strategize how you tackle that task or restructuring your system overall so that you stop degrading your motivation.

7 | CELEBRATE!
There are big wins and small wins, but all wins should be celebrated! When you take a moment to really appreciate your work no matter how big or small the accomplishment, you will be motivated to accomplish more! There needs to be more celebration in this world for all the things that people do. Be that change for yourself and your work!

Which of these tips are you most interested in trying? Are you going to implement them this week or month? Share below!

If you need a little extra help getting started, managing your stress, and getting focused, definitely check out my Manage Your Stress workbook here.

Corporate Social Responsibility Ideas for Small Businesses

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As millennials become the largest audience in the consumer market, their buying decisions have almost all of the purchasing power and guide corporations to make very specific strategic decisions. Millennials care more about purpose, ethics, and making a difference than they do about the price of a product. Most of the time they’ll spend more on a product when a company has clearly shown how the purchase of that product makes a difference in the greater world.

Being aligned in your purpose as a business and effectively messaging that purpose along with a powerful story around making an impact draws millennials toward your brand. Here are some corporate social responsibility ideas that are easy to implement within a small-scale business model all-the-while allowing for growth.

Buy One, Give One

With a physical product, a “Buy One, Give One” model has the potential to align well. Take for example TOMS. This is a company that saw a social issue and wanted to utilize their product to solve it. TOMS tend to be a bit more expensive, but when a pair of TOMS is purchased, a pair is also sent to a child in need.

Overall, TOMS has made volunteering and community impact a huge part of its mission and corporate lifestyle. Every employee is encouraged to volunteer in their local community, while they are also given the opportunity to go on one of their trips to deliver shoes to different communities.

There are other companies that have implemented a model like this as well. Check out Warby Parker, SoapBox, Out of Print, and Smile Squared.

Some of the above examples are large corporations, but some of them are much smaller meaning the business model they have is more transferrable over to a smaller business. However, keep in mind that the giants like Warby Parker and TOMS were once upon a time small businesses, too!

Percentage of Proceeds
If there is a cause that you feel deeply passionate about and it in some way relates to your business/brand, this would be a great thing to link up to your messaging and support through your business.

A few examples of companies already doing this: Elephant Pants, Bravelets, and Sand Cloud.

These companies have identified an issue that they want their brand to support and then a percentage of each sale that is made is donated in support of that cause. These companies have each supported their causes with thousands of dollars of donations. They’ve utilized this powerful tool to resonate with a group of people eager to support a cause, which makes them feel good and makes their consumer feel good!

Gift Wrapping for Charity

There are many companies that offer gift wrapping services to their customers. This is a great way to entice people to buy and they make sure that the presentation of their chosen gift is impeccable. One option to consider is adding a gift wrapping option that benefits a charity.

This is a great thing to do if you have a charity that you are really passionate about, but it may not necessarily align well with your overall brand or product. When prompted to add on a gift wrapping service, the messaging can include information about to proceeds of the gift wrapping going to support that chose charity.

Information on how to start a gift wrapping service can be found here.

Environmental Consciousness
With the scientifically proven environmental changes that have taken place in recent years due to global warming, there is a movement happening around environmental support. Verifying that the production of a product leaves the smallest environmental impact can help message a brand.

The millennial generation is becoming more cognizant of their impact on the environment or even makes purchases that help the environment. As a company analyzes their impact on the environment provides an opportunity to utilize their product production process in their sales messaging to engage this new movement and help the environment as they change or start out.

An example of a company that is promoting their environmental consciousness is Wanderer Bracelets.

Know any brands implementing these strategies that aren’t mentioned here? Share them with us!

Which of these strategies are you most excited to implement?

Email Lists: Why they matter and How to build one

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It seems that every effort is about how you can get your consumer’s attention and for how long can you maintain it on your brand. However, while there is importance in building a social presence, at the end of the day, social media is “rented space.” This means that at any moment the algorithm can change or you could lose all your followers, which means that you will lose the ability to talk to the entire audience you’ve worked so hard to cultivate.

Email is a space that you own. Your email list is a sacred list of people who have grown to love you and have invited you into their inboxes. They cherish what you have to say and if they don’t, they unsubscribe. This means that your unsubscribe rate isn’t necessarily a bad thing as long as your message is aligned with your goals. If your message is aligned with your business and your overall goals, then the unsubscribe rate just means your list of people you are speaking with is also aligning more with your goals.

So, how do you get people to even sign up and give you their precious email?

Create something they can’t say no to! Create a freebie that makes them jump with joy and say “gimme gimme!” Something that aligns with your business like the 27 Free Content Ideas we created just for YOU! This is a kickass lead magnet that will get those emails rolling in!

Well, what should you create?

  • I’m a business with a physical product; proving a freebie won’t work for me!

WRONG! When are you launching your next product? Want to get your consumers pumped about it? Add a pop-up or a page teasing about it and have them enter their email address to be the first to know when it’s released.

  • I’m a service based business but I can’t give away my work for free or else I’ll make no money!

WRONG AGAIN! The thing about offering a freebie is that it shows your potential consumer the kind of work you do, the thought process you take, and makes them want to read the emails you send full of helpful info!

  • My business is a non-profit; I quite literally have nothing to offer for free.

NOPE! Let’s get creative here . . .You’re most likely looking to reach potential volunteers and definitely potential donors. That means you have a number of great options:

  • Offer them a freebie that explains the tax benefits of donating to a non-profit
  • Categorize the different types of volunteering you offer and have them put in their email for updates on when those events are happening
  • Reel them in with a gritty, yet beautiful success story that your non-profit has and then tell them they can enter their email for more inspiring stories just like the one you just shared with them

Building your email list is SO. VERY. IMPORTANT. We send our emails out and share our landing pages through ConvertKit. They offer some really great benefits and really grow with your business.

So, what’s stopping you from starting your email list right now?

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