Select Page
5 Steps to Create the Perfect Instagram Bio

5 Steps to Create the Perfect Instagram Bio

Favorite

Crafting an Instagram bio can be quite aqonizing. This is your one shot to grab someone, engage them, and get them to click that coveted “Follow” button.

What do you say? What do people actually care about seeing in this little box that’s supposed to convey so much?

A great bio should showcase the personality and uniqueness of the business while prompting the consumer to take an action. Here are the components of a great bio section:

1 | A clear photo – whether this is of you or your logo, this should accurately convey the business

Instagram is all about imagery. While the image in that little bubble in the bio section seems small, it can convey a lot. When looking at the profile, if the image appears blurry or grainy, then that will reflect poorly on your brand. Whereas, if you place a strategically selected image or even just a clean shot of your logo, it will speak to viewers.

 

2 | Name as a subhead – utilizing the name space to showcase your tagline or 2 to 3 main keywords will help your account show up in more searches

By utilizing the namespace to insert keywords around your business’ purpose and products, your page will be able to appear in more searches. It’s good to use words here that captivate and don’t come off as just keyword stuffing – shoving certain words in as much as possible to appear more. Make this choice wisely and based in purpose and strategy.

 

3 | Two main messages – your bio should communicate your business’ purpose or meaning and how a call to action

It’s best to craft this in a notes app on your phone and then copy and paste it so that you can break up the lines well visually. There should be two pieces of information – Your purpose and a CTA. Are you offering a freebie? Do you want them to email you for something? Maybe check out your new blog post? Have your CTA clear and easy to follow through on, which brings me to my next point:

 

4 | A link – providing a link with a Call to Action

This is a must! The most frustrating thing Instagramtagram sometimes is that they only allow you ONE link. There’s this really great app, LinkTree, that allows you to create buttons for other links. Utilizing a platform like this lets you provide more options for your audience. Do you have a few main products your pushing? How about a freebie AND a service you want people to check out? Want your contact page always linked? LinkTree provides these options and makes it so easy. On top of that, you can see how many times the button was clicked!

 

5 | Contact – your viewer needs to easily know how to contact you when they come into contact with your page

When an account is moved over from personal to business, new buttons appear and a location can even be added. By easily adding a form of contact, a potential client or partnership is able to quickly and easily reach out to you to inquire about anything they may be interested in. Also, by adding a location, it can help with search results. This is mostly beneficial if your business is associated with a particular location or you have a brick and mortar store. This is less applicable if you have a service-based business that is mostly done online.

Bonus: Story highlights – this is more of a bonus, but once you’ve moved into curating beautiful stories, it’s great to add those highlights

Nowadays it seems everyone is all about the stories, especially when you have really strong ones! Instagram offers a feature to add highlights to the bio section in little circles. If you post around certain themes this can be really great. For example, if you have some great shots of product, that can be one highlight circle.

Are you ready to step up your Instagram Bio game?

 

Increase Email Open Rates with The #1 Email Subject Line Tester

Increase Email Open Rates with The #1 Email Subject Line Tester

Favorite

Creating a subject line that makes reader click to open instead of click to delete can be quite daunting. Well, we have found just the tool to help you get closer to knowing if what you’ve written is headed down the right path before you hit send!

What if I said that there’s a tool out there that can help create email subject lines that will drive “more opens, more click, and more conversions”? Writing a quality subject line that resonates with a tribe of people can be so very daunting. However, now some of that challenge can be removed before even hitting send.

The tool we really want to recommend for anyone to check out this month is the Coschedule Email Subject Line Tester. So, first, why do subject lines even matter?

Email sources have an algorithm for filtering out spam. As an email receiver, it’s really helpful. As a marketer, it can be a bit of a nightmare. What is written in the subject line can truly determine if the email even makes it into the inbox of those on your list.

That means the key is to write subject lines that get into inboxes and convert! How do we even do that?

  1. Write like a human talking to a human – just as you don’t like being sold to right off the bat, don’t come at your audience with a sales based subject line. Write something like you’re having a conversation and will help them be intrigued to find out more.
  2. Make sure it links to the content inside – if you write something like “Find out how to make an extra $5000 a month,” and then you are actually selling a product that you want them to buy and not something for them to really act on for this extra money, you are going to leave your audience frustrated and confused and definitely more likely to unsubscribe. This means that linking the subject line to the information held inside the email is huge!
  3. Optimize word and character count – The first few words in the subject line are the most important. It’s important to create subject lines that are easy to scan with keywords that will jump out to the reader.
  4. Emoji POWER – Speaking of scannability, it’s shown that open rates increase by about 57% when utilizing emojis! This helps with quick reading and really draws the eye when looking at an inbox where all emails look and feel the same until you open them.
  5. ALWAYS BE TESTING – create two versions of the same subject line and then test them against your audience. This will help to learn what really resonates with your audience and guide you to emails that really convert. A really great way to test without sending it out to your actual audience is the Coschedule Subject Line tester. This can really help validate your marketing intuitions and move forward with quality subject lines that really convert.

Whatever your struggle with subject lines, implementation of the above tips can help increase performance continuously. Once these tips have been implemented, it’s great to schedule out emails to make sure they go out exactly when you want without requiring you to be the one to hit send at that moment.

Are you ready to give it a shot?

Social Greatness Spotlight: Stephanie LaTorre

Favorite

Tell me a bit about your business and what you sell.
I’m a web designer and digital marketing coach
What causes do you directly support through your business? Please include any statistic you have.
cancer research – first course will go out in august and 100% will be donated to cancer research
Why did you decide to become a socially responsible entrepreneur?
for me it’s a part of owning a business. First you get started, build your site, create your systems, work on yourself, and then it’s time to start giving back in a big way
Stephanie LaTorre

Stephanie LaTorre

MARKETING STRATEGIES FOR ENTREPRENEURS

SHORT BIO HERE

Other Great Posts

GUEST POST // 5 Tips for Gaining Business Confidence and Showing Up Undeniably as Yourself

Favorite

Until quite recently, it was the same old story. I’d go somewhere, meet new people, and that classic question would inevitably come up outta somewhere:

So, Alex, what do you do?

Here it is! My golden opportunity to introduce myself as the boss Squarespace website designer that I’m working day in and day out to be! My hopes and dreams and all the things that set my little heart on fire! Here we go, here it comes…

“Oh, I teach English as an assistant teacher in a French high school.”

Wait a second, wait. No… No, that wasn’t right, was it? We missed something there.

And by then, the conversation has already moved full speed ahead and to jump back to that topic would be just a little weird now.

End inner dialogue. Also, not sure we even have to mention the fact that I literally can’t remember anyone’s name from that little conversation because I was so busy in my head trying to figure out why I didn’t show up as the person I am, and more importantly, as the person I’m working to be.

Why do we do this to ourselves?

Deep down, we know who we are and we know what sets our beautiful hearts and souls on fire. But why do we settle for giving those around us the “societally-acceptable” versions of ourselves. The versions that say “yes, I’m a responsible person and have a ‘normal’ job despite the fact that I’m working my arse off every other waking hour of my life trying to build something I’m 10,000% more passionate about!”

Why do we feel nervous to show up confidently, beautifully, UNDENIABLY as our true selves?

I’ve only recently started mentioning my Squarespace website design business, Alex Morton Creative, as my main entrance point when asked what I do or what I’m all about. Sure, I still work as an English teacher, but I treat that job as something that’s in the background of what sets my heart aflame – which is building a profitable, sustainable, and location-independent business all on my own.

That’s the kind of stuff I wake up for in the morning.

So, why wouldn’t that be what I open the Alex Morton show with during any given conversation?!

Crazy, right?

We need to start showing up as ourselves – our TRUE selves and the selves we already look up to. The selves we know we’ll become as long as we keep at those little, consistent professional actions for our businesses and passions.

Here are a couple of actionable items that have personally helped me to break out of my own limiting, insecure frame of mind and into a more confident, this-is-ME mentality:

1 | Set your intentions – weekly, daily, or simply whenever you feel yourself straying back into no-woman’s-land.

A few months ago, I made it a non-negotiable for me to wake up in the morning and, no matter what, journal for around a half hour. I do this to clear my head, especially in preparation for the day ahead. If I don’t have my daily journal-session, I’m running around like wild and feeling like I’m trying to chase my to-do list instead of easily strolling along and pleasantly checking off each action item.

I’d much prefer jotting down a couple of thoughts and then setting up a list of clear actionable items that I need to complete during the day. As a general rule, I only list about 3 of these actionable items. Otherwise, I’m caught up in the unforgiving to-do list grind – you know how that goes!

2 | Get comfortable talking about yourself and what you do each and every time you meet someone new.

We all know the story. You know you want to start talking about your great professional self as it pertains to what you’re passionate about, but where do we begin? It always just seems easiest to fall back into our old stories – the ones that don’t include what we’re most excited about.

The quickest way to get over this is to, as Nike says, just do it. Next time you find yourself in an introductory or “what’s new with you” situation, just do it – just come out and tell them what’s actually new with you and your business. See how you feel doing it – hesitant, nervous, excited? Hey-that-was-easier-than-I-thought? And then keep doing it until you’re never not doing it.

3 | Don’t underestimate the power of meditation and visualization.

This point goes back a bit to the whole journaling bonanza of my first actionable item. Not only have I gotten into the non-negotiable of my daily morning journaling, but it’s usually followed up with at least ten minutes of meditation.

I say “at least” because sometimes I’m feeling like a crazy little daredevil and end up pushing through to twelve minutes. Wild, right?

Meditation is simple, but it can be incredibly difficult when you’re not accustomed to sitting and doing nothing but breathing for a little stretch of time. I promise you, if you stick with it, it gets easier and becomes an invaluable part of your own routine. I don’t know what it is, but it just makes your day better, and it connects you to some sort of deeper self that leaves you feelin’ overall more grounded. The perfect solution for wanting to feel more confident showing up as your true self!

4 | Know (and practice!) your elevator speech!

Yes, it’s time to break out the mirror (but be careful to not actually break it – something about bad luck, which we’re specifically not going for at this moment in time). If someone were to come up to you right now out of absolute thin air and ask what you do – how would you respond?

Try it, why don’t you? How do you sound to yourself?

Uncertain, hesitant? wait-what-do-I-do-again?!

Practice. Go to your nearest mirror (or reflecting pool, if that better suits you) and tell yourself what you do and who you are. Your ears need to get accustomed to hearing it just as much as your mouth needs to get used to saying it before your brain really starts to believe it. So get to steppin’ and start chatting to yourself in the mirror!

5 | Drink water.

To be honest, I’m not sure why I added this one, but as I was going down my list of actionable items to start showing up as yourself – the thought of water and drinking enough kept coming to me so I figured WHY NOT ADD IT.

Because we all know we ain’t drinkin’ enough water up in here. Stay hydrated, have glowing skin, and show up as your beautiful, impressive, wonderful self.

To conclude all of this showing-up craziness, when someone asks you what you do or what you’re all about, simply tell them. Don’t sugar-coat it to make it more acceptable or easier for people to swallow. If you’ve been lucky enough to find something you can’t wait to wake up for in the morning (regardless of whether or not it makes you money), by all means shout it from the rooftops.

You’ve just discovered a burning passion for juggling? Amazing.

You’re really, really into learning how to create email marketing sequences (bless you!) and you’re thinking of turning it into something that might help emerging entrepreneurs and business owners? Perfect.

Be proud of what you’re interested in and passionate about, and don’t be nervous to let people know.

I really think we could use more people like that in this world. People who prove that it’s OK to not be everything for everyone and to not be ashamed of what they love to do even if it’s outside of the (dreaded, and oftentimes boring) expectation. Let’s make life a little more interesting, shall we?

Be different, show up as your best self.

What a concept, huh?!

Conscious Connector, CEO & Trailblazer behind Women of Contribution – Kezia Luckett

Favorite

 

This week, I chat to Conscious Connector, CEO & Trailblazer behind Women of Contribution – Kezia Luckett. She’s managed to be the “go to” person for women in need, we discussed the series of events she went through to to follow her heart and passion to create Women of Contribution – a powerful, global platform for purpose driven women who want to collaborate and share their gifts with the world.

 

Show Notes:

Connect with Kezia:

Hang out with her on Instagram @womenofcontribution

Read the blog

Get the Book! “Notes to my Younger Self”

Hey Everyone! My name is Katee Blizzard and I am the owner and lead strategist behind Social Greatness. I have a passion for helping purpose-driven entrepreneurs achieve the success they deserve through strategic planning, social media management, and impact-driven outreach. I’m a firm believer in you get what you give and I know that together we will leave a great impact on this world.

You don't have credit card details available. You will be redirected to update payment method page. Click OK to continue.